Mes Souvenirs is an ode to
the past and beautiful memories
that shaped Jacquemus. A ‘life
fragrance’ will reflect the
personal story of Jacquemus in
all different olfactory elements.
Since the olfactory sense is
strongly linked to emotion and
memories, the relation between
the community and Jacquemus will
strengthen. A smell experience
will activate olfactory senses
of the idealistic millennial and
create the feeling that they are
living like Jacquemus himself.
Concept, Art direction and Photography